

Right Left Agency is a full-service marketing agency focused on delivering data-driven results to help clients of all sizes generate leads and increase online awareness. The name refers to their use of left-brain creativity driven by right-brain analytics and testing to deliver maximum results with every marketing campaign decision.
Video ads are a critical part of the Right Left marketing and lead-generation repertoire. The benefits, when applied to social media such as Facebook, are well supported by the agency’s data which show Facebook's algorithm favors video over image-based ads, and that consumers engage more readily with video. The high cost and complexity of hiring professional video production teams kept the service out of reach for many smaller clients. It also restricted larger clients from making opportunistic uses of tailored video to supplement campaigns. Right Left Agency sought a solution that would enable it to offer an affordable video creation service that would help clients effectively realize a return on their investment in video marketing.
