YouTube video maker

With over 800 million videos on YouTube, there's no shortage of video ideas to go around. Here are some of the most popular video types:

• Tutorial videos: There’s an audience searching YouTube for your expertise. Give viewers what they want with how-to videos that educate, inspire, and generate traffic to your business.
• Challenge videos: Viewers love a good challenge, even if that "challenge" is perhaps a bit nonsensical. Take literally anything related to your business and then throw "challenge" into the video title.
• Product videos: Product videos are hugely popular on YouTube. Cash in on your reviews and recommendations with affiliate marketing, and get people familiar with your brand or business at the same time.
• Business videos: Start a YouTube brand account and create videos that show what your business is all about. Give a demo of how your product is made or create a customer testimonial that builds trust.
• Video ads: Get more eyes on your business by making a YouTube video ad. Drive traffic to your website, increase leads, and build brand awareness with our YouTube video editor.

The list goes on, too: company culture videos, explainer videos, unboxings, behind the scenes, sketch comedies, rants and raves... Just poke around a few YouTube channels in your niche to get even more ideas.

Check out WeVideo's free plan! With our free YouTube video editor, you'll have access to all the advanced features loved by businesses and influencers alike. You know, things like screen recorder, green screen, text animations, and all those other fancy video editing and video-making options.

Please keep in mind that our free version does include limitations on video publishing time and that all videos will have a watermark. To avoid these, try a paid plan — starting with a free trial so you can get a no-pressure feel for our video editor.

Video making and editing is certainly a fun and fulfilling step toward a successful YouTube channel...but there's a whole lot more that goes into it. To create videos that earn more than a few clicks and a few views, you'll need to put some serious thought into it.

Start by defining some goals for your channel and figuring out your target audience. Who are you hoping to reach, and what kind of professional video content do you need to engage this particular audience? Look at other similar business channels or individual video creators to see the type of content they upload.

As you start shooting and editing videos (try our online video maker!), monitor their performance and adjust your approach accordingly. You can try experimenting with video length, format, content, and tone until you find what lands with your viewers. Don't forget to add channel art and keep your videos on brand!

For more strategy tips, check out this step-by-step guide to start a YouTube channel.

YouTube creators use a variety of video editing software, including WeVideo, to make and polish their video content.

The features you will use most depend on your specific goals, but a quick perusal of YouTube will reveal the most scroll-stopping features of a successful video: high-resolution footage, eye-catching motion text, professional-quality audio, and timely animations. Other important features? Catchy intro cards and compelling end screens. So choose a YouTube movie maker that gives you all of these editing options!

See these features in action yourself by taking WeVideo's YouTube editor for a free spin.

YouTube is a treasure trove of creative, entertaining, and informational content — but it's also a search engine! Like any other search-based social media platform, optimizing your video content for YouTube SEO will help your channel get found, and it doesn't take a ton of extra work.

Some top tips include putting a target keyword in your YouTube video title (and video file name), always writing out a lengthy video description, tagging your video with additional keywords and relevant categories, uploading an accurate transcript, and utilizing clickable video chapters. During the video editing phase, be sure to make use of end screens to direct viewers to your next must-watch video, too!