Are you having trouble seeing any return from your social media ads? Unsure if they're worth creating and not sure where to get started? Social media ads can play an important role in the growth of a business and an increase in revenue while providing a substantial boost to a company's brand and consumer reach.
We’re here with some tips on creating a social media ad to help you reach your audience and hit your goals. We’ll show you how to make your ads stand out, proper length, where to post and how to grab your audience’s attention.
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How to do advertising on social media?
Get their attention
We outlined this in our YouTube Tutorial, but it bears repeating, you want to make sure you grab your audience’s attention early in your video. If you can, do it within the first five seconds. Make a statement that’ll spark curiosity and keep them engaged. The best way to do this is to address a common problem they may be facing.
Hype up your brand
Audiences will wonder why they should choose your product or brand. You hooked them by addressing any concerns or issues they face with your intro, now you let them know your brand and/or product has the solution. Highlight your brand, show them how you’re unique and that you have what it takes to help them. The more benefits you highlight, the more effective the ad could be.
Time it right
Like most things in life, it’s all about timing. Not just when you post your video but how long it is. Remember you are NOT filming a documentary! You’re on social media where attention spans are really short. Keep this in mind if you’re writing a script or adding copy to your video.
Tell audiences why
This goes hand in hand with Tip 2. Give your audience a reason to believe in your brand and in what you’re selling. You want them to watch your ad and not only be informed but believe that you have what they need to solve whatever issue they have. Emphasize this and keep it in mind when you start brainstorming.
Remember the CTA
What’s the point of an ad if you don’t provide a call to action for your audience? Just like any other form of marketing, a call to action is a must-have at the end of any content including your video. Leave audiences with an action they need to complete. Give them a number to call, link to click, site to visit or email to contact. Whatever it is, make it easy to remember and even easier to accomplish.
Types of social media ads
Creating your own social media ad is easier than ever with business templates from WeVideo. These professionally designed templates, available in Professional and Business plans, make ad creation quicker and easier. Here are a few examples to help you get started.
YouTube intro workout and fitness
A safe place to dine
Find the perfect gift
Some other tips to remember: it’s always valuable to write a script, know the platform you’re posting on and, most importantly, get creative.
There you have it. Now, it’s your turn to go out and start creating amazing ads.