Never run out of Instagram content again
Ain’t no shame in the template game! From Reels to Stories to posts, kickstart your Instagram content creation with pro video templates.
Make a product promo that gets the buzz up. Publish Reels that build brand loyalty. Share a video meme to make ‘em smile. With so many templates to choose from, you’ll have a beautifully full content calendar all year long.
Easy video editing to amp up your Instagram
Get all the virtual “oohs” and “ahhs” from your viewers when you create your Instagram videos in WeVideo.
Animated motion titles, studio-quality transitions, and 1M+ stock assets will help you earn those Insta hearts. Try out fancy effects like green screen, or get that picture-in-picture effect with screen recording — all with just a few clicks or taps.
Get your brand on Instagram
WeVideo = Insta branding made easy. Start by saving your brand kit so that every video automatically takes on your logo, colors, and fonts.
Then create a video from scratch, or get a headstart with our video templates. Speaking of templates, why not create and save your own? Build a dynamic brand across videos and channels, no matter who's editing your content.
Perfect for teams — on any device
Lucky enough to have a whole team behind your social media presence? Then hello, WeVideo collaboration!
Have multiple team members work on creating and editing videos through shared libraries, dedicated user roles, and our secure cloud. WeVideo works across devices — from Mac, Chromebook, and Windows to iOS and Android — so your team can wow viewers from anywhere.
Why use WeVideo’s Instagram video maker?
Easy clip editing
The right video format
Social media aspect ratios
Editing in the cloud
How to make Instagram videos
Open the WeVideo editor app or browser-based editing platform. Then start from scratch or take a shortcut with an Instagram video template.
Either way, you can upload your own photos and videos, then drag and drop them onto your video editing Timeline to get started.
Time to have fun with all our editing tools! Upload your own logo or other branding elements. Add music or other stock footage from our library. Mix in some snazzy video editing effects like green screen, picture-in-picture, or motion titles.
No matter your audience or content style, you won’t be hurtin’ for options with our video maker for Instagram.
Professional and Business subscribers can even share the clip directly to the Instagram app from our video editor. Start a free trial to see for yourself!
More Instagram video resources
Instagram for Small Businesses
If you aren't on Instagram, you should be! See why + get some essential tips for success.
What to Know About Instagram Stories
Wow your followers with a steady stream of bingeable Instagram Stories. Here's how.
The Perfect Instagram Video Length
So many specs for Instagram feed videos & more! We've put 'em in one place, just for you.
Frequently asked questions
When you’re learning video editing for Instagram (whether for Reels, Stories, IGTV videos, or regular ole in-feed video posts), customizable templates and easy-to-use tools are clutch. That’s why we recommend WeVideo’s online Instagram video editor — or our video editing app, available for iOS and Android.
Quickly customize a ready-to-use video template, or DIY the whole thing. Either way, our video editing tools make it simple to get the job done right and to have your video posted to the Insta app in no time.
What are you waiting for? Take your video clips, polish 'em in our editor, and start earning those views, likes, and follows on Instagram!
The best video format for Instagram is an MP4. Since the max file size for Instagram videos is 4 GB, an MP4 file will help keep your file size at bay while still providing high-quality output.
In our video editing app (and our online editor as well), you can select your preferred file type (GIF or MP4) as well as your desired video resolution. Stick with the basic 480p or 720p for a quicker upload, or spring for 4K Ultra HD if you'll be repurposing this file outside of Instagram posts or other small-screen social media apps.
The best Instagram video size depends on where you’re posting your video.
While square videos (1080 x 1080 pixels) have always been Instagram’s go-to, you can also post portrait (1080 x 1350 px) or landscape videos (1350 x 1080 px) to your feed. If posting Instagram Stories or Reels, you’ll want a video sized 1080 x 1920 px.
Good Instagram video posts do three things: entertain, engage, and encourage (in that order). An entertaining video that speaks to who you are and is catered toward your audience will be engaging. Intentional use of text, hashtags, and a primary CTA will encourage your followers to take whatever step it is that you’d like them to take.
Keep in mind the type of video content you're creating, too. Reels, for example, tend to be a bit more off-the-cuff and casual (similar to a TikTok video), while Instagram ads are often more polished and professional-quality. Don't worry — both styles of video are easy to make in our video editing app.
Absolutely! Upload any number of photos from your device, cloud storage, or social media and then drag them onto your WeVideo Timeline. Then use our editing tools to cut, merge, and arrange the photos however you prefer.
Add your photos to a single track to create a traditional slideshow (with transitions and music, too), or spread them across multiple tracks to have photos layered on top of each other. Our editing options are beginner-friendly, no matter what you'd like to post to your Instagram feed.