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5 tips to build your brand through video

/ Nitesh Dutt

Let me hit you what some numbers: 

In 2020, 81% of businesses use video as a marketing tool and 72% of customers would rather learn about a product through video. This is according to Hubspot.

So, what does this mean for your brand? To be a success, you need video. 

You’ve done the research, the planning, but you’re still stuck. 

That’s why we’re here to drop some knowledge to get you going.

Before we get started, be sure to subscribe to our YouTube channel. Check out other tutorials and our Tuesday Tips & Tricks series.

Tip 1: Think about your ‘why?’

Would you ask a pilot to fly without knowing their destination or an actor to act without a script? No! So, why create a video without knowing what you’re about or what you want to achieve? Decide what you want to address and create a video that fits those needs. Make it something that is worth sharing and will spread your message. 

Want to seem reliable and knowledgeable? A first-hand customer testimonial can do just that. Product demos and tutorials can show off new products and teach audiences how to use them. The possibilities are endless as long as you know you’re ‘why?’.

10 ways you can get more video views by creating engaging content

Tip 2: Know your audience

When building a brand it’s key to connect with your audience. The best way to do so is to ask questions and get to know them. For example, what are their pain points? What are their buying habits? What social channels are they most engaging? Questions like these, and many others, will help you understand who they are and how to reach them. 

Tip 3: Know your competition

What’s the point of having a brand if you aren’t better than your competitors? Figure out who your main competition is and start taking notes. Study them and identify areas that set you apart. Look for key differentiators and what strengths you have that they don’t. Highlight those key areas in videos and let audiences know your brand has what others are missing.

Tip 4: Rep your brand

You know why you’re making a video and who it’s for, now it’s time to get your assets together and start creating. If you have WeVideo, you can upload and place your logo anywhere on your video as a watermark, use a color grid to select your brand colors and find a font in our library that matches your own. Don’t forget your brand has a tone that needs to be matched in your video too.

Add brand elements to make your videos stand out

Tip 5: Style it your way

How you edit and style your videos can help build the audience's trust with your brand. And, remember consistency is key. We all know a Tasty or Gary Vee video because each one has their own editing style and tone. You want to take a similar approach with your videos. Whatever tone or mood you want your brand to convey, use the same ideas when editing your video. 

As a brand, there’s no reason to not use video as a way to grow. It builds trust and recognition with audiences. Plus, it continues to grow as a popular marketing tool. 

Now that you have some tips, it’s time for you to get out there and start creating!