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How to market your business in February

/ Nitesh Dutt

You’re starting off strong in 2022, but now it’s time to plan to make February even better. It may be a short month, but with the right video marketing plan, it can have a tremendous impact. 

We’ve pulled together some dates and ways you can plan a successful video marketing plan for the month of February. 

Want even more ideas for great content? Download your FREE 2022 Marketing Calendar today!

All month long - #BlackHistoryMonth

In the United States, February is Black History Month and is celebrated all month long. This could be a way to highlight important Black figures within your field who have made enormous contributions to your industry. For example, the National Parks Conversation Association highlighted the Buffalo Soldiers in this tweet. This would be a video where you can create a slideshow, use motion titles from WeVideo and transitions as you go clip to clip.

February 7 - #SendACardToAFriendDay

We all know Valentine’s Day is the major card giving holiday in February, but what about friends? And what about your audience and customers? Sending a physical card to each one may be a little time consuming, but creating a video greeting card can be done easily and quickly with WeVideo. Have a few employees, or your CEO, give a simple message, drop it into the timeline, add a few motion titles, even pick a stock media file from our stock library and you’re done. You can select any format and share it to any and all of your social channels.

Create a 2022 social media marketing plan for success

February 9 - #NationalPizzaDay

Who doesn’t love pizza? Unless you’re gluten or lactose intolerant, everybody loves a slice or two (or 3 or 4). That’s why this cheesy creation has its own special day. Whether or not you own a pizza restaurant, this is a fun occasion to create a social media video for your Twitter, Facebook or Instagram page. With WeVideo you can create in a square, horizontal or vertical formats for any channel. You can promote specialty pizzas with stunning 4K video or give a step-by-step tutorial on how to make a simple cheese pizza.

February 20: #SocialJusticeDay

Social justice has launched into the forefront in recent years and has become an important factor in how younger generations make decisions. Your stance on social issues can help you reach newer audiences, consumers and followers. That isn’t the only reason to show your support for initiatives. Getting involved shows employees that you care about what affects them and their lives. Create a video highlighting ways you and your company have positively impacted the community you’re in. This can be a slideshow of employees volunteering or taking part in demonstrations or showcasing inclusion and diversity within your organization. This not only helps build your brand but opens the door for meaningful conversations.

Want more video marketing ideas to make an impact in 2022? Download your FREE marketing calendar now to start planning for a year of successful video!