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1-on-1 with Mark Saunders: The importance of video in real estate

/ Nitesh Dutt

Real estate can be a tricky industry to succeed in. There are over 1 million real estate agents in the US alone, with a house being listed every second and buyers coming from all walks of life. 

Having a video that helps you stand out from the millions of other agents can not only increase your customer base but can help you achieve higher sales.

5 tips to help you easily create a virtual home tour

One such advocate for using video in real estate is Mark Saunders, Founder and CEO of Saunders Realty. He recently sat down with our Tuesday Tips & Tricks team to discuss how he uses video in his business.

Watch the full interview here:


Even before the current state of the world in which we live, Saunders and his team were strong advocates for video.

“It didn’t change much on our side, because it’s what we were doing,” Saunders said. “I think it’s more acceptable now from our clients. They’re open to getting videos.”

The biggest shift that caused video to come to the forefront, according to Saunders, was COVID-19.

“What COVID has done, is really fast track it for the real estate industry. Video was coming...it was kind of dragging its feet.”

Instead of scheduling in-person showings, sites like ShowingTime have offered realtors a way to show houses virtually. Even classes to become a realtor have gone virtual.

It’s not only showings and classes that Mark has leaned into. He’s also a strong believer in constantly creating content that educates property owners and prospective buyers.

“The thing with our business is that there’s so many educational moments that you can run into. Every single transaction is different, there are so many things you can be learning and teaching. You’ve just got to be aware of it.”

This is part one of a three-part blog series focused on the benefits of video for real estate. Stay tuned, because next, we’ll discuss how to get started with video, tips for green screening and equipment to use.

For more tips about real estate video marketing, check out our Complete guide to real estate video marketing.