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Facebook video ads specs you should know

/ Nitesh Dutt

Whether you’re a giant in your field, a little mom-and-pop shop on the corner or a solopreneur just getting started, you know the importance and value of advertising on Facebook. With so many different ad formats out there, and more popping up every day, it’s easy to become dazed and confused.

This complete guide to Facebook video ads specs will make it easy for everyone from the novice to professional to create while meeting the right requirements. 

Here’s what we’ll be covering:

Facebook recommends video ads are no more than 15 seconds and while captions and sound are both optional, both are highly encouraged. Not to mention, they make your content more accessible which allows more people to enjoy what you’ve created.

Types of Facebook video ads

From objectives to call-to-actions, there are different creative tools for all types of Facebook video ad formats.

Facebook Feed video

Facebook Feed videos are the ones you’ll most likely see on your main newsfeed. They usually include a callout noting that it is a sponsored ad. A feed video should highlight your product and how it works or tell the story of your company.

Recommended Facebook Feed video ad specs:

  • File Type: MP4, MOV or GIF 
  • Video Duration: 1 second to 4 hours
  • Maximum File Size: 4GB
  • Ratio: 4:5 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Captions and sound: optional but recommended

Facebook Marketplace

Do you sell your goods and/or services directly on Facebook? Use videos to increase sales and stand out on Facebook Marketplace. You can create your own sponsored ads that will appeal to shoppers while they’re already on Marketplace. Facebook Marketplace video ads follow the same constraints as other video ads. It is highly recommended that you add sound, captions and dynamic movement.

Recommended Facebook Marketplace video ad specs:

  • File Type: MP4, MOV or GIF 
  • Video Duration: 1 second to 4 hours
  • Maximum File Size: 4GB
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 

Facebook Stories

Like Instagram Stories, Facebook Stories are vertical ads that can play for up to 15 seconds per frame. Your ads could be longer than 15 seconds, they’ll just be spread out over several frames in your story. Facebook specifies these video ad stories will appear between organic Stories and recommend leaving space at the top and bottom of the video as to not cut off your CTA.

Recommended Facebook Stories video ad specs:

  • File Type: MP4, MOV or GIF 
  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 

Facebook In-Stream video

Share video ads with Facebook users who are already watching videos on Facebook and Facebook Live streams with In-Stream videos. Created by Facebook, In-Stream videos are mobile-only ads and are only played to completion if they are 15 seconds or less. Anything over 15 seconds will have a “Continue Watching” CTA appear on your video.

Recommended Facebook In-Stream video ad specs:

  • File Type: MP4, MOV or GIF 
  • Video Duration: 5 seconds to 10 minutes
  • Max File Size: 4GB
  • Ratio: 16:9 or 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 

Facebook Instant Articles

Certain approved publishers have access to Facebook Instant Articles as a way to place ads promoting an article. Users lean on Instant Articles as a way to share editorial content concerning their products and services. Facebook does encourage moving images and sound for Instant Articles to help quickly capture your desired audiences’ attention.

Recommended Facebook Instant Articles video ad specs:

  • File Type: MP4, MOV or GIF 
  • Video Duration: 1 second to 4 hours
  • Ratio: 16:9
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Captions: Not supported by Facebook

Copy requirements for Facebook ads

Even though your primary focus should be video specs for Facebook, there are also text requirements you must meet.

  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters
  • Call-to-action (CTA): make a selection from 

Examples of video ads templates

There are many directions you can take your Facebook video ad. Here are just a few examples of video ads templates offered by WeVideo to help you get started.

Facebook video ads: How to create the best ads for your goals

Influencer promo

Easily create a video to help promote yourself, your business or your brand with this video template.

Vlogger

Create a quick tutorial to showcase a new service or product your business offers.

Small Business Day

Highlight and promote your small business with this video ad template.

Curbside pick-up

Use this video ad template to promote curbside pick-up to your customers.

 

See more video ad templates

Create your own Facebook video ads

We’ve gone over video specs and types of video ad templates. Now, it’s time to create your very own Facebook video ad. Here are a few steps to get you going:

  1. Log into WeVideo
  2. Pick a video template
  3. Choose your video format
  4. Edit with your media
  5. Export and finish your video

Take the necessary steps to ensure your Facebook video ad meets all the specs and requirements of where it’ll be posted. 

Wrapping up

Now that you have everything you need to know about creating your Facebook video ads, including length, dimensions and other specs, all you have to do is get started. Easily create engaging, professional-looking video ads in minutes with WeVideo. Start with a Free plan or opt for the Professional plan and access our stock media library of over 1M royalty-free audio, video and image files.

Create your Facebook video ad