New Feature Makes it Easy for Businesses to Leverage Video to Strengthen Their Brand Through Collaboration, Consistency, and Accessibility
Mountain View, CA, January 29, 2020 - WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create.
As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps companies differentiate themselves and their content from competitors and/or other companies advertising in the same or similar channels and platforms.
Branding elements include unique logos, colors, and fonts. Having the approved branding elements and placements always available within WeVideo cuts down on the time and resources spent on creating powerful and impactful brand-building videos. Once created, these elements are always available and ready to use wherever you are. Doing so guarantees brand consistency from project to project and reinforces the use of your brand by having easily accessible elements. WeVideo gives everyone on your team access to these elements, making collaboration easier and guaranteeing branding implementations from multiple creators are always uniform.
“This is a pretty significant addition to our feature set, especially for our business and non-profit users.” WeVideo President and CMO, Andrew Baum, said, “Brand is everything to businesses. We sought out feedback and advice from customers and businesses everywhere to find the best solution for empowering them to quickly and effectively boost their brand through video. This new feature will help them do just that on all social channels, their website and anywhere else their brand lives.”
With this new feature, businesses will be able to create more brand-specific videos, thus spreading awareness and making their brand more recognizable. Users can upload their logo to use as a watermark, select colors via the color grid or pick the exact color by entering the hex code and select up to three specific fonts from the WeVideo library that align with their brand guidelines. The feature provides unlimited flexibility by letting users place their unique watermark in any corner of their video, set the size and transparency. They can also trim it to fit over specific portions of content. Having these elements loaded in WeVideo cuts down on the amount of time and resources spent on creating branded videos. Furthermore, users can use the exclusive WeVideo Linked Resources feature to co-locate their official brand guidelines right in WeVideo.
Consistent use of brand elements across all social media channels and videos exposes target audiences to core messaging, which can solidify brand recognition. That recognition can help businesses tie their brand to positive emotions and to evoke trust and loyalty.
WeVideo’s newest branding feature joins a robust feature set that includes WeVideo Essentials™, a library of over one-million stock videos, images, and audio files, and the first of its kind WeVideo JumpStart™ feature that lets users edit files as they upload. With green screen, users can take their story anywhere and simultaneous webcam and screen recording makes it easier to create webinars and product demos. WeVideo gives business users instant access and unlimited use of the resources they need to quickly and easily create professional-looking videos to make their brand more recognizable.
Branding is available now exclusively on Professional and Business plans, which start as low as $17.99/month. Other WeVideo plans start as low as $4.99/month. WeVideo is easy to use and cost-effective, enabling anyone to quickly and easily create high-quality videos from anywhere on any device.
WeVideo is a powerful, easy to use, cloud-based collaborative video creation platform. With over 30 million accounts created to date, WeVideo is the first choice of businesses, consumers, educators, and students, as well as being the video backbone for many third-party media solutions. WeVideo can be accessed from any computer or device: at school, home, work or on the go. Users can easily capture, edit, view and share videos with secure storage of their content in the cloud.