Boost sales with effective demo videos
Start from scratch or with a demo video template. Add your own photos and videos, then drag and drop to the editor. Easy!
Add your own logo or branding. Add custom text. Choose music and stock footage from our library. Whether you keep it simple or customize every detail, WeVideo makes it look great.
Once your video is finished, choose your resolution and download to save it. You can also publish directly in social media channels such as YouTube, Pinterest, Facebook, Instagram or share your video on your website.
Choose the right type of video
A product demo video is a great opportunity to showcase your offerings. Give people a firsthand look at what your product does and why they should buy it. How does it work? What does it look like? How will it help your customers? Video can show them, and not just tell them.
You can create a demo video that also features a special promotion or sale that your business is offering. A promotional demo video combines a traditional ad with a more in-depth look at your product or service to motivate your audience to buy.
Not all demo videos need to be filmed with a live person. You can easily create a simple animated video with text and graphics to showcase your products. Add a voiceover if you wish, and you’re all set with a fun animated demo video.
Use video styles that work
Did you know you can record your screen and use it as part of a demo? Walk your audience through what you’re doing on your computer screen, with or without a video recording of yourself. Pair it with a voiceover and you’ve got an easy-to-follow, engaging demo video.
Your demo can take place anywhere, against any background -- just use green screen! It’s a special effect that can really make your demo pop when used correctly. You don’t need fancy equipment, just a video editor that makes it easy to apply the effect.
If you have goods to sell, a 360-degree demo video gives your customers a better view of them. You can easily put your videos up on your website, feature them on social media or even use them in your online store so customers can “try on” your products.
Keep these things in mind
Identify your audience and goals
Why do you want to make a demo video? How will it help your business? These are the big questions to answer before you make your video. Determine whether the goal of your video is to educate people, spread brand awareness, increase sales or drive traffic to your website.
Structure your video
Most people don’t just “make a video” without having some sort of plan in place. It doesn’t have to be elaborate or expensive, but consider what type of imagery or video clips you want to use (user-generated? Filmed on your smartphone? Professional stock media?), as well as a basic outline, storyboard or script of your demo video.
Create a marketing plan
Where do you plan on sharing your demo video? Maybe you want to share it on your social channels like YouTube or Instagram, in hopes it’ll go viral or get you more subscribers, viewers or followers. Or perhaps you want to feature it on your website or use it in an email campaign. It’s up to you, but having a plan will help you succeed.