Giving mobile journalists the confidence to create
Hilla Group’s team of 70 journalists often shot and edited videos in the field using various tools that offered limited analytics. For Jonna Nikumaa, who oversees the tools used by Hilla Group journalists, WeVideo stood out as an easy-to-use video editor with robust analytics. She also appreciated the easy integration with Hilla Group’s video player, Flowplayer, for seamless publishing.
Now, with WeVideo, Hilla Group is creating more videos more efficiently across its newsrooms — delivering content subscribers want to watch.
- With the WeVideo editor , users can easily cut, split, and merge, plus add text, music, and voiceovers in minutes. Available on desktop or via mobile app for on-the-go flexibility.
- Using Flowplayer, journalists can choose to live stream from events or publish edited video packages alongside stories. Analytics like video displays and views are available in real time to inform future content.
“WeVideo gives our journalists the confidence to make great video content,” said Nikumaa. “We don’t have to worry about capturing it in one take.”
A thoughtful rollout encouraged user adoption
Hilla Group knew effective training would be critical to empowering its journalists to embrace the new tools. WeVideo helped the company implement a train-the-trainer model to facilitate a more scalable approach to user adoption. This included training key individuals in different newsrooms who then shared their knowledge with colleagues. Today, 25 percent of Hilla Group journalists use WeVideo in their reporting — a number the company expects to grow.
The bottom line: Delivering more compelling news
With journalist training and onboarding underway, Nikumaa is focused on further improving subscribers’ digital news experience. That means measuring video effectiveness and using this data to understand what readers care about and want to see more of.
“Hilla Group has journalists in places where there are no other press or newspapers,” said Nikumaa. “We already provide exclusive coverage; now, with the right tools, we can make it even more engaging.”
Get started with better video
Is your organization searching for an accessible video editing solution? With WeVideo, you don’t have to be a professional to make great videos. Let us show you how. Contact us to learn more.