Video marketing has taken the internet by storm. It meets the growing demands of the fast-paced society that we live in today. While video marketing isn’t exactly new, it has become more accessible.
In short, video marketing is one of the best ways to get information to your target audience. People are more willing to watch a two-minute video than go through 15 minutes of text. We are here to tell you how to get more video views.
Why are videos so beneficial to businesses?
If you are not already dedicating most of your marketing budget to creating engaging video content, then you need to change the way you think. HubSpot claims that landing pages containing a video see an 80% increase in conversions.
But that’s not the only benefit. Videos can also enhance your email marketing campaign. You don’t have to email the video but place a link instead. Simply including the word “video” in the subject line of an email can increase the open rate. Some other benefits include:
- Videos provide a significant boost to SEO.
- The fastest way for a business to earn trust is to create engaging videos.
- Videos are more likely to be shared on social media.
The key is to create engaging videos, so let’s look at some tips that you can follow to ensure that your videos are getting the optimal number of views.
Videos must hook your audience
Facebook research has shown that 45% of audiences will continue to watch a video if they have spent at least three seconds watching it. But they click away after three seconds if they are not engaged. That tells us that videos must hook an audience within three seconds. Content that starts off slow is not going to convert very well. Start engaging your audience immediately.
Shorter videos convert higher
We live in a fast-paced world, so it’s no surprise that shorter, more concise videos convert higher than longer ones. They cater to the brief attention span of audiences. Furthermore, consumers are watching more videos from their mobile devices. Create videos that contain a clear message and then get your point across as quickly as possible.
Utilize SEO marketing into your video
As we noted above, videos rank high in SEO ranking, but only if they are properly optimized. Video SEO ensures that your video is picked up by search engines. This will get it in front of larger audiences.
There are a number of optimization strategies that can be used to rank your videos:
- Include keywords in the title and description.
- Videos that are focused convert higher.
- Getting videos to show up in a universal search depends on the authority of your website.
Create an engaging title and description
This is another important element in SEO video marketing, but it also shows your audience what to expect from the video. Make sure the content of your video matches its title and description. In fact, choosing the right title is the most important factor in getting a video ranked on search engines.
Tell an engaging story
Using proper storytelling tactics in marketing videos makes them radiate a powerful message. People eat up stories, so if you want to fully engage your audience, tell an engaging story. If your video is to show them how to use a product, then present each step as part of a story rather than using an automated voice generator to walk them through step-by-step instructions.
Videos must be credible
Do not create videos trying to explain something that you have no experience in because it will only drive your audience away. Moreover, it’s unethical to do so. Videos should help people, and not lead them in the wrong direction. Most people are going to fact-check your videos, so if you are discussing a topic you know nothing about, then you will lose credibility. On the other hand, videos that are factually correct will be far more engaging.
Pay attention to the behavior of your target audience
It is important to understand your target audience if you want to properly engage them. Metrics are essential to video marketing because they relay vital information, giving you the data needed to reach out to your target audience. Learn about their habits and their struggles to create videos that are designed to help them.
For example, if your audience has a problem using Photoshop, then create videos showing them how to use various features in this powerful program.
Respond to viewers
Go through any comments left on your videos and engage with your audience. Answer questions and show them that you care. In return, they will pay attention to future videos that you create. Furthermore, answering questions provides you with even more insight into the kind of content they crave. Spending 30 minutes to go through and answer questions can spur the engagement of future videos.
Inspire your audience
Again, this comes down to understanding your target market. You also need to have a clear goal for your video.
While videos are designed to create buzz around your business, that should not be its primary goal. You should aim to help your target market solve a specific problem. Conversions are a side-effect that results from you providing quality, engaging content.
Provide high-quality audio and make use of subtitles
If you are not creating subtitles for your videos, then you’re missing out on a large chunk of viewers. Millions of viewers are hard of hearing or they are at work where they cannot turn on the sound. Subtitles are a necessary element of engaging videos because they widen your audience. Moreover, not everyone is an auditory learner. Some of us learn better from a video when we’re able to read the dialogue.
Don’t let your efforts go to waste
Lay out your overall video marketing plan so that you can deliver consistent content as your audience grows. If you stop posting for a prolonged period, your audience will move onto other sources. Consistency is paramount to any marketing campaign. Create a content calendar and then stick to it.
Lastly, get your feet wet. The biggest hurdle preventing marketers and brands from producing videos is simply starting. WeVideo makes it easy to take content from your smartphone and transform it into engaging videos — all in an online video editor you can use from any device.