How to make an engaging video ad with WeVideo
Start from scratch or with a video ad template. Add your own photos and videos, then drag and drop to the editor. Easy!
Add your own logo or branding. Add custom text. Choose music and stock footage from our library. Whether you keep it simple or customize every detail, WeVideo makes it look great.
Once your video is finished, choose your resolution and download to save it. You can also publish directly in social media channels such as YouTube, Pinterest, Facebook, Instagram or share your video on your website.
Engage your social media audience
Reach YouTube viewers
As the second most visited site on the internet (behind Google), YouTube has more than 2 billion monthly users. Put your brand in front of this global audience by choosing one of YouTube’s several advertising options, including skippable ads, non-skippable ads, bumper ads and more.
Gain traction on Instagram
Creating video ads for Instagram Feed or Stories is an effective way to convert more customers on social media while spreading brand awareness. With Facebook’s Ads Manager, you can get insights on how your video ads are performing on both Facebook and Instagram.
Try video ads on Pinterest
Did you know you can publish video ads on Pinterest? Get more eyes on your brand by creating a video ad that will appear in your target audience’s Pinterest feed. You can even select different objectives for your ad (brand awareness, views, conversions).
Build your brand with video ads
Put your name out there
Video is one the best ways to promote your brand or business. When you create video ads, you’re capitalizing on a huge opportunity to convert more customers and drive more sales. But even if people decide not to buy, you’re still putting your name out there and spreading brand awareness.
Get social with your ads
Social media is a great place to start running your video ads. Whether you choose Facebook, Instagram, YouTube or others, it doesn’t have to be expensive to start seeing some return. Best of all, you can make your own video ads -- you don’t need a production crew or any fancy equipment. Try an easy video ad maker like WeVideo, that lets you get started for free.
No matter where you decide to publish your video ads, stay consistent with your brand. Use the same logo, brand colors and other design elements so people will recognize your brand no matter what channel they see your ads on. If you have a script or use on-screen copy, stay consistent with your brand voice and tone across all the ads you create. A unified brand image is key to growing your brand with video.
Make video ads work for you
Use the right specs
Make sure your video ads are in the correct aspect ratio for the channel you’re sharing them on. For example, a square format works best on Instagram, whereas horizontal, or landscape format works best for sites like Facebook and YouTube. Use a video editor like WeVideo that lets you create once and easily switch to any format with just a few clicks.
Keep it short
Most people aren’t on YouTube because they want to watch ads, so make sure you get right to the point in your video ad for the best chance of success. There are different types of video ads that range in length, but the general rule of thumb is the shorter it is, the better.
Make it pop
Since you only have seconds to capture your viewers’ attention (and hopefully get them to click or purchase), you want to really make a statement right away. You can use humor, stop-the-scroll images or video clips, or on-screen copy that really pops.