The challenge
Jessica Campbell, enhanced and embedded mathematics teacher at Ben Franklin Career and Technical Center in West Virginia, supports students as they learn to identify mathematical patterns in real-life applications. West Virginia is ranked 35th for adult literacy and houses two of the most low-income counties in the United States. As a result, Jessica shares that 31% of children in Mingo County and 39% of children in McDowell County live below the poverty rate. West Virginia, in its entirety, has a 20% child poverty rate. So, what does this mean for learning?
Jessica claims that only 44% of students scored proficient in ELA on their last standardized assessment with 35% scoring proficient in mathematics. Jessica’s goal is to help students transfer between traditional and applied mathematics and fuel learning beyond the classroom.
The solution
Jessica embraces WeVideo to support students in identifying situations, processes, and circumstances where math can be applied. She uses WeVideo to:
- Auto-generate interactive questions: Jessica asks, “Where does math happen? What does it look like when you’re doing math? What tools do you use when you’re doing math? What are the indicators that math is happening around you?”
- Assess learning with analytics: Jessica observes the data from student responses to identify trends, observe limitations, and draw conclusions from the assignment.
- Easily create and assign interactive video: Jessica creates an interactive video called, “Math: The Hidden Secret of Understanding the Universe” to help students expand their relationship beyond traditional mathematics.
The results
When asked if one can learn math through play, students responded:
- 91% yes
- 6.3% no
- 2.3% not sure
When asked, “Is music math?” students responded:
- 81.3% yes
- 18% no
- 0.5% not sure
Beyond mathematical symbols, formulas, and textbook math, students widely expanded their relationship to math by exploring its presence in the real-world — in HVAC or electrical roles — for example. Observing creative applications beyond shapes and numbers helped students see that math is everywhere and in everything.
Key takeaways
WeVideo’s commitment to accessible, effective, and engaging interactive video tools helps educators reach learners among different learning styles and environments. Jessica’s use of WeVideo supports crucial life skill development, such as: critical-thinking, collaboration, communication, creativity, and so much more.
Hear the full story
Watch Jessica Campbell share her approach to helping students identify mathematics in real-world applications, recorded during WeVideo's ENGAGE 2025 annual conference.
Practical strategies for educators
- Evaluate with data: Easily identify recurring themes and patterns to inform decision-making and iteration.
- Fuel creativity with interactive video: Instead of asking generic questions, enliven your classroom with customizable interactions that engage.
- Foster future skills: Create relevant assignments to nurture real-world skill development that lasts.