At a Glance
Using her magnetic energy and effervescent persona, Norton dances her way through dynamic video lessons that offer essential tips, practical tricks, and key insights on Microsoft Excel.
As an influencer, Norton leverages her TikTok and Instagram channels as platforms to market her comprehensive Excel training masterclasses. Through this unique business model, 95% of her income is generated via course sales.
Putting WeVideo to Work
Norton uses WeVideo to produce hundreds of videos, benefitting from its ease-of-use and cross-platform publishing capabilities. The daily demands of her business require that high-quality videos be created quickly, without additional time for developing and exporting multiple versions. WeVideo features one-click publishing to web and social media platforms, and the integration with Google Drive makes it easy to export multiple files at once.
What started as a side hustle quickly grew into a lucrative seven-figure, full-time business. A testament to her success, Forbes’ John Brandon recently named Norton one of the top social media influencers of 2021.