Movie making used to be something left up to professionals, but today, with the new online video creation environment from WeVideo, anyone with a computer can upload, edit and create great looking videos and even full movies from the footage they shot on their camera, mobile device, or estored media on Facebook, DrobBox, Google Drive and elsewhere in the cloud.
This week WeVideo launched a major overhaul of its product line, turning it from a pure “editing tool” into the first of its kind, video creation environment where users can easily manage their files, connect with their cloud-stored media, publish their videos, collaborate on projects and share their videos easily through social channels. This week’s launch represents WeVideo’s coming of age in a market trending toward ever-growing social engagement. Here’s what’s new:
Editing Modes for Everyone: Storyboard, Timeline & Advanced
The new WeVideo creation environment now offers three integrated editing modes, to suit novices and experts alike. The Storyboard mode is ideal for beginners, the slightly more sophisticated Timeline mode introduces customers to timeline-based editing, and now, with the updated Advanced Editing mode, customers can step up to progressively more sophisticated editing features like multi-track video and audio editing. Users can now switch between these modes, at any time, in any project. The new WeVideo Advanced Editing mode offers sophisticated editing tools usually found only in expensive professional desktop software.
Two Dozen “Click and Style” Themes
The new WeVideo creation environment features over two dozen “click and style” themes that help customers stylize their videos with the click of a button. Each theme includes pre-selected filters, transitions, titles, color grading and music, whose esthetics range from “vintage” and “punk rock” to “corporate” and “sleek.” Themes are designed to suit both personal styles and the needs of businesses wanting to create a branded “look.” See the new WeVideo template style examples here.
The WeVideo Hub
The new WeVideo Hub is a user-friendly online environment where customers can easily see and organize their media files, manage their accounts, connect through social media and collaborate on video projects with friends and colleagues. “The hub is probably my favorite part of the new WeVideo creation environment,” says Svendsen. “It’s visual, straightforward and the first-of-its-kind; a mission control for video creators.”
New Storage and Publishing Options
WeVideo customers can now publish edited projects to YouTube, Google Drive, Vimeo, Facebook, Twitter or their own WeVideo profile page. “We’ve made social integration a significant part of the WeVideo experience,” says Svendsen. “The future of media creation is social. Tomorrow’s media will be crowdsourced, collaborative and connected in ways we can only just start to imagine.”
Professional Embedded Editors for Marketing and Social Campaigns
For enterprise customers, WeVideo enables its video editor to be embedded into campaign websites and social pages. The embedded WeVideo editor is highly configurable to meet the varied needs of companies marrying their content and video creation with those of their visitors and fans. “The embedded WeVideo editor is perfect for brands looking for a rich social engagement experience,” says Mark Floisand, Vice President of Marketing and Sales for WeVideo. “We spent a good deal of last year preparing WeVideo for extensive brand engagement and are now working with major brand promoters, media owners, and social engagement companies.”
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