We all know and love YouTube. Everyone from influencers to big businesses love using it for its marketing power and reach. As viewers, people spend hours on the video platform watching everything from product demos to launch announcements and everything in between.
The question is, how are you as a brand or entity capturing their attention? Are your videos leaving viewers with a viable call-to-action? Does your video end on something that engages and captures audiences? There’s only one way to do all of that and that’s with a YouTube end card.
In this blog, we’ll go over what a YouTube end card is, how to create your own with an end card template and customize the end screen to fit your brand.
What is a YouTube end card?
A YouTube end screen is usually an interactive piece of content for your video that should work as a way to capture your viewer’s attention and lead them to watch more of your videos. They tend to be quick and simple elements that help build retention and allow you to grow your subscriber base.
How to make an end card for YouTube
Creating your own custom YouTube end screen template for free is quick and easy with WeVideo. You’ll want to go to your WeVideo dashboard, find the right end card template, and then customize it to make it your own by adding branding elements. Next, you’ll want to export the final product. After that’s completed, you’ll download your file and then upload it back to our video editor and save it in your media folder to use for future YouTube videos.
Our Tuesday Tips & Tricks team went over YouTube end cards — watch the video below to see just how easy it is to create your own.
Learn more about creating your own YouTube end card template and other video-creating tips, check out our Tuesday Tips & Tricks page.
Creating a template of a YouTube end card can help bring continuity to your videos and recognition to your brand. Viewers will know what to do when they see that end card and start connecting with your business beyond being a customer.
What dimensions should my YouTube end card be?
When it comes to finding the perfect size for your YouTube end card template, there are many factors to take into consideration. Remember, standard sizing for YouTube is 1280px by 720px and HD aspect ratio is 1920px by 1080px.
The image below is a sample of what your end card template can look like plus dimensions for popouts, links and subscription buttons.
What’s the best length of a YouTube end screen?
After watching a video that’s anywhere from one minute all the way up to 20 minutes, the last thing you want your viewers to see is a long-end screen. Just like most things in video marketing, the shorter the better. Keep your end card anywhere from 5-20 seconds long and must be at the end of your video, obviously. Remember to make them informative and provide some sort of call-to-action for your viewers.
Some valuable things you should remember:
- Videos must be at least 25 seconds long to have an end screen. This isn’t a TikTok or Instagram Reel, so make sure you have a video of substance.
- If you have other interactive elements, like card teasers or video watermarks, they will be suppressed during your end screen.
- There are some restrictions to what content can have end screens. Content made for kids, the YouTube music app, flash videos, mobile web or 360 videos, are videos that end screens aren’t available for.
Create your own end card template
Customizing your own YouTube end card template may seem daunting at first, but there are resources out there to help you get started! As you can see below, WeVideo offers a selection of end card templates to get going on the right foot.
Thanks for watching template
A simple video end card template to show your appreciation to viewers for watching your video.
Previous and next video template
This end screen template gives viewers a chance to watch more of your videos.
Like and subscribe template
Leave viewers with not one, but two call-to-actions with this end card template.
We all love food and so do your viewers! This one’s for the foodies that love to share.
All gamers know there’s an end to the journey, so leave viewers with a memorable one with this end screen.
Now that you have this knowledge and understanding about the importance of YouTube end cards, it’s time to start creating your own and add them to your own videos.
Remember, ending videos with consistent messaging and CTAs in your end card is a great way to build recognition and brand awareness. It also gives your audiences a reason to stick around longer on your YouTube channel.