For marketers, the goal is to find simple and effective ways to reach potential customers to show off their products. An easy, and engaging, way to do so is with product demo videos. Have a product, service or new offer to share with consumers? Regardless of the industry you’re in, a demo video can be perfect for your goals.
According to a Wyzowl study, 69% of consumers said they’d prefer to watch a short video when learning about a product or service. On top of that, 84% say they’ve been convinced to make a purchase by watching a brand’s video.
In this post, we’ll cover:
- Benefits of creating product demo videos
- How to make a product demo
- Product demo production tips
- Product demo video templates
Benefits of creating product demo videos
The same Wyzowl study mentioned above also found that 72% of consumers would rather learn about a product or service via demo video than an in-store demo. Demo videos are beyond educational tutorials for consumers. They can be an engaging piece of marketing that’s easy to create and a quick way to increase revenue.
Need more evidence? 66% of consumers prefer watching a video to reading about a product. People are spending less time reading online reviews and would rather spend a few minutes watching a real person demonstrate how to use a product.
How to make a product demo video
What’s your goal?
Increase purchases? Up subscriptions? Educate users? Brand awareness? Identify what you want to achieve with your video and what you hope viewers walk away with.
After watching your product demo, what action are you hoping consumers will take and what business needs will it fulfill? For example, “after watching our product demo, we want viewers to subscribe to our services.”
Who’s your audience?
Are you looking to engage new customers or those that have purchased from you before? Introducing a brand new product or service? What are their concerns? These are just some questions that should be answered before you create a product demo video.
Different personas require different videos. What may click for one demographic may not work for another. From age, location, purchasing habits, etc., these are all things worth knowing when determining audiences.
Decide between in-house or agency
Does your marketing budget include video? Is there enough to hire an outside agency or will you be doing it in-house with your own creative team? Before you start thinking it’s too hard to create a product demo in-house, it’s actually easier and more affordable than ever.
With affordable video editing platforms, like WeVideo, everything you need to create demo videos is right there for you. We’ll go into more detail in the following section.
Structure your video
Knowing your goal and how you want to bring it to life is very important. Depending on how you decide to communicate these goals will help determine how you structure your video. You’ll also need to keep in mind the length of the video, which has a sweet spot of anywhere between 2-5 minutes.
Write a script
A script can sometimes be an afterthought, but it defines the tone, message and pace of your video. Thus becoming a crucial part of what you’re creating. Like all good projects, a script gets its start as a brief then an outline and finally a script. Make sure it matches the goals you’ve previously outlined.
Most importantly, practice. Conducting run-throughs before you step in front of the camera will help correct anything that sounds unnatural and if parts should be reworked. Be sure to include call-outs wherever B-roll is needed.
Product demo production tips
Easy-to-use video editor
The first thing you need to produce a great demo video is an incredible video editing platform. As mentioned above, WeVideo has all the tools and features you need to create engaging and informative product demo videos. From business templates to a stock library of over 1 million media assets, WeVideo has everything you need to create product demo videos.
You’ll want a video editor that’s not just easy to use, but is intuitive and provides everything you need.
Highlight key features
This should be a no-brainer, but highlight what makes your products or services different from competitors. The best way to do this is to speak about the features and benefits that you and your product can provide consumers. Not only do you want to verbally highlight them, but call them out on-screen via graphics or B-roll.
One demo that does this well is this video from Samsung introducing their Galaxy S21 Ultra smartphone:
Film your product demo
You’ve picked your video editor, you know what you’re going to highlight and now it’s time to film. From audio to lighting and everything in between, the quality of your product demo relies on all aspects of production. Make sure your lighting is right, the audio is spot on and your cameras are at their perfect angles.
For more video production tips, check out Video hacks with Max.
Product demo video templates
To make your production experience even better and easier, WeVideo offers product demo, how-to and unboxing templates within the Professional and Business plans. Here are a few you can choose from:
An unboxing video is a quick and affordable way to introduce a new product and highlight its components, features and how it works. Instead of producing an in-depth, technical heavy product demo, an unboxing works as a casual and easy-to-understand video demonstration.
Over the last few years, the beauty industry has taken on a new form as content creators have begun heavily influencing what consumers spend their money on. Makeup tutorials are some of the more popular videos on YouTube. As a makeup brand, reaching out to an influencer to demo your product or introduce a new line of cosmetics can bring in increased revenue.
If you’re a personal chef, a restaurant owner or someone who just likes to cook, a how-to video is a great way to showcase your skills and highlight your services for prospective customers.
Ready to start producing your own product demo videos? Sign up for your very own WeVideo Business or Professional subscription today to get business templates, branding elements and more!