---
title: What is Fade In? Definition and Examples | WeVideo
description: Discover when to use fade in for video editing and how to best serve educational, professional, and creative audiences with this technique.
---

[WeVideo Glossary ](https://www.wevideo.com/glossary)

# [What is Fade In? Definition and Examples | WeVideo](https://www.wevideo.com/glossary/fade-in)

 Written by [WeVideo](https://www.wevideo.com/glossary/author/wevideo) | Jul 21, 2026 9:34:04 PM

## What is Fade In?

Fade in is a video editing technique that manipulates audio or video to start out quietly or invisibly until it becomes louder or more visible. Fade ins for video usually start with a black or blank screen and transition to color or picture. Fade ins for audio usually start without sound and gradually get louder. Fading in sets the mood or tone for a piece of content and prompts viewer engagement.

## Why Fade In Matters

Using the fade in technique makes transitions smoother to create a more natural start to a video, course, or module. This method also guides attention without shocking audiences abruptly. Other benefits of the fade in technique include:  
- Adds cinematic quality  
- Supports visuals and narration  
- Increases professionalism  
- Increases attention

Fade in may seem like a subtle technique, but it strategically demands viewer attention right away.

## Example Use Cases for Fade In

- Education: Educators use fade in to make lessons more focused for diagrams, explainer videos, transitioning between topics, or embedded questions.
- Businesses: Companies benefit from fade in for presentations and slideshows, tutorials and training content, and introducing product demos to new audiences.
- Content Creation: Fade in works well for creators on social media, website videos, and YouTube channel intros. Fade ins can also serve brands aesthetically.

[View full post](https://www.wevideo.com/glossary/fade-in)

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