Make Giving Tuesday a great Tuesday

/ Nitesh Dutt

With the holiday season comes gifts, family and food. Those things never change. Something else that remains is the abundance of the giving spirit during this time of year. 

There’s one day in particular where the giving spirit takes center stage. Giving Tuesday, which falls on the first Tuesday after Thanksgiving, was created in 2012 as a day that encourages people to do good. 

If you’re a nonprofit, this is an important day and time of year for you. The winter months and the holiday season are when most people donate. But, what drives donations? According to the 2018 Global Trends in Giving Report, millennials and Gen-Xers are most inspired to give by social media posts and donate via the internet. 

When creating marketing material to drive donations, those are key facts to keep in mind. 

How do you create videos that not only inspire but drive people to donate? There are several kinds of videos and tips that can help do the job.

Share a story

This can be the story of your organization or a success story of a campaign you’ve run. You want to tell a story that covers what your organization is about and the kind of work you do. Whatever the story you tell, it should center around the positives your organization does and how you’ll put donations to work. Touch on what you’ve done in the past and why you started doing the work you’re doing. 

The below example is from SPARK Movement, an organization that works to ignite and foster an anti-racist gender justice movement to end violence against women and girls and promote girls’ healthy sexuality, self-empowerment and well-being.

Give them a glimpse

Take your donors behind the scenes of what you do. This ties into the above tip. Show your donors what you do, why do it and how past donations have helped you accomplish your goals. The example here is from Knok Studio, an award-winning nonprofit production studio that connects talented filmmakers with nonprofits that are in need of media. 

The clip below shows some creators at work editing videos for nonprofits and sharing some peanut butter cookies.

Make it mobile

To run a successful video ad, regardless of what type of business you are, it needs to be optimized for mobile devices. According to Sprout Social, 85% of Facebook users watch video on mobile without sound. 

How do you optimize video for these users? Make it quick, add captions and lead with imagery that captures your audience’s attention.

Send a clear message

Including a clear call to action in your video will leave audiences with a clear objective. Your message can be anything from “learn more” to send them to your website for more information or “donate now” to ask people to donate their time, food, clothes or money. Regardless of what it is, you want to use a clear and concise message. 

Ready to share your nonprofit’s story with video? Sign up with WeVideo and get started with 30% off all plans.