Justin Bieber has teamed up with Adidas NEO Label to give his fans around the world the opportunity to produce a new advertising campaign, starring himself and a track from his latest album.
Fans of the teen lifestyle brand can become a real life music producer with the #NEObiebermixchallenge, by using exclusive footage filmed at Bieber’s Spring/Summer 2014 photo shoot.
Never-before-seen film clips can be edited to create a one minute video that will be edited with "Swap It Out", a track from his latest compilation "Journals".
NEO and Bieber lovers can edit the clips on adidas.com, where a range of effects, filters and fades can be applied to their video mix.
Justin Bieber will then tweet his personal favorite to followers across the globe, and this winning entry will be used across the NEO global social advertising campaign.
Other selected entries will also become famous, being featured as content on NEO social channels, in retail and seen by millions of fans.
Fan Engagement with Justin Bieber powered by WeVideo
/ Nikolay Tchaouchev