It Started in Education in EuropeWeVideo’s story begins in 2007 with the Norwegian company, Creaza. The company’s mission was to provide an online creative toolbox for children, to be used both in school and at home. By 2010, this technology was in use by hundreds of thousands of children across ten European countries. Inspired by its success in the educational market, Creaza’s investors decided, in early 2011, to spin out a new company, Creaza Inc. to focus on video creation and expanding the technology to U.S. and global markets.
Coming to The United StatesFounding team members, Bjørn Rustberggaard and Roger Larsen joined forces with longtime friend and serial entrepreneur Jostein Svendsen and in September 2011, with the brand new name of WeVideo, launched the online video editing services from their Palo Alto,California, office.
Building SuccessWeVideo has won many awards both in the U.S. and across the globe. In fact, WeVideo, barely a day old, was named one of the top 100 cloud computing companies in the world while in the midst of launching its YouTube editor.
In April 2012, WeVideo announced it was a launch partner for Google Drive, Google’s cloud-based collaboration and storage service.
In May of 2012 Disney and WeVideo partnered to promote The Avengers, allowing film fans to remix their own movie trailers.
Leveraging this success, WeVideo raised $20M in Series A funding to accelerate the strengthening of its video creation platform and become the dominant player in online video creation.
Rethinking Video CreationWith the funding secured, WeVideo quickly ramped up the development team to further enhance the scalable cloud-based platform with depth (from novice to pro) and breadth (across PC, Mac, Linux, tablets and smartphones), supporting creative users at their different experience & expertise levels.
In February 2013, a milestone was reached, where WeVideo had one unified cloud-platform with:
- an online editor supporting three editing mode (Storyboard mode, Timeline mode and Advanced mode) and where the editing modes can be switched between, at any time
- a central hub for all users where they can collaborate, manage their media and setup their account
- theme capabilities to style videos - including grading, transitions, titles, lower thirds and music
- API’s so that third-parties can use the SDK to integrate editors into their existing services
- loud connectors for the most widely used cloud storage services so that existing content libraries can be used in the edits and final videos can be published back